#1 Don’t forget to employ geographic parameters in all your meta data and keyword, titles, descriptions and maybe even URL if possible. Stating where you are is more likely to gain you visitors that will convert customers and should increase your share of specific geographic searches rather than just generic searches for your keywords or phrases.

#2 Contact details in the description meta tag, can produce a call to action from the results pages without someone even visiting your website!

#3 Adding your site to google business directory and/or googlemaps can get you at very top of first page when using a geographic search. My own site for example gets me on page one using “web developer northern ireland” I think I am only just in the top 100 otherwise! (not taking into account google local business results.